O2 (finally) looses exclusivity on iphone

I have an iPhone, I'm on O2, and quite frankly it works perfectly fine. However, I'm also all for competition, it's not good for consumers for a single provider to hold dominance over us, in complete control of pricing and supply.

I suspect O2 will do an excellent job of still supplying the same service for the iphone they already have been, and they're more experienced at it, only now they may be forced to have more compteitive pricing and service levels.. Let's hear it for competition!

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